Launch of ACT: Action Counters Terrorism Campaign

Safer London would like to share with its members the below information from the Metropolitan Police Service (MPS) regarding a new campaign to counter terrorism.



Since 2014, the threat we’ve faced from terrorism has been ‘Severe´ which means that an attack is highly likely. But the cooperation between public and police is a powerful defence. Consequently, in recent years, attacks have been prevented and lives have been saved.


When attacks have happened in the past, people have said they suspected something was wrong, but were worried they might waste police time by coming forward. Or that they might get someone in trouble.


The national counter terrorism campaign called “Make Nothing Happen”, focuses on the critical role the public can play in defeating terrorism. The campaign will be the first under the new branding platform: ACT: Action Counters Terrorism. This powerful tool brings all counter terrorism campaigns under one banner and urges the public to act on their instincts and report suspicious activity to the police.


The MPS have developed ACT to raise awareness about how communities can defeat terrorism by being more open about the risks, while equipping them with the advice and tools they need. Public support has already helped to prevent attacks and save lives. The new campaign builds on this, with the key objectives being:

  • More actionable intelligence and leads from the public;
  • More referrals for safeguarding vulnerable people;
  • More referrals of online terrorist and violence extremist content for removal;
  • More informed citizens to help communities


Today, Monday 6th March 2017, marks the formal launch which will run across radio and digital channels over 6 weeks, backed by a national and regional media and PR plan. The key campaign ‘assets’ are:

  • “Code Severe” – a two-part podcast series telling the inside story of how terrorists attacks were foiled;
  • Radio Adverts – using key excerpts from the podcast to urge the public to act and report their concerns;
  • Three Short Films – describing what happens when someone makes a call or online referral;
  • Social Media Content – series of images, graphics and videos for social media;
  • Posters & Flyers – series of online resources with more information about reporting suspicious activity.


How you can support the campaign:


Please follow and amplify messages from @TerrorismPolice to push the key campaign messages and materials. The hashtag #ActionCountersTerrorism will be used.


Please visit, a ‘one-stop shop’ for ACT, containing advice, campaign materials and links to supportive information and online reporting tools.


The ACT campaign wants to reassure the public that no call or click will be ignored, and that action will only be taken out after appropriate checks have been carried out. Anonymity will be assured and what we are told will always be secure.


Anyone who sees something unusual or suspicious should go with their instincts and act. If they think someone is vulnerable to being radicalised, ACT. Even if they’re unsure what to do in an emergency, ACT.


Call the police confidentially on 0800 789 321 or complete this secure form:


Please download the ACT Dashboard below for more information.